Book Review: Your Book, Your Brand

Your Book, Your Brand
By Dana Kaye

This is THE most helpful book of all time! If you're a regular reader of this blog, you likely know that I've been on a business-self-help-book kick for the better part of a year. I'm trying to find ways to turn my writing into a business, to mix the creative with the entrepreneurial. My passion is not just for building worlds and characters, but also to build brands around my work and myself as an author. 

However, I sometimes struggle with business self-help books, since they can often turn out a bit vague. Authors occasionally discuss strategies for building self-confidence without really discussing the steps you need to take. Or they talk about their decisions to make certain investments, but don't go into detail about how they came up with the money. Or they provide more motivation and cheerleading for readers than step-by-step marketing tips and practical solutions.

Dana Kaye's book does not fall victim to ANY of these problems. I gained so, so much from this book. I read this book with a pen and a highlighter in one hand, and a stack of post-it notes in the other. I made marginal notes, highlighted important tips and phrases, and stuck post-it notes on pages I knew I'd need to revisit as I continued my journey of expanding my reach as an author.

This book is all about how to gain publicity for your book and build a stronger reader base. It has tips for all types of authors, whether independently published, traditionally published, or anywhere in between. It also gives step-by-step instructions for how to approach all kinds of different channels for publicity and marketing. It gives tips on how to best structure emails (down to the subject line and email body paragraph structure) when pitching to a news source. It gives tips on how to build your social media, and breaks down each different platform and what its best uses are. It gives tips for when to follow up with sources, when to call on the phone rather than email, and how to leave the best possible voicemails. There is very little that this book neglected to cover. 

After I finished reading this book, I immediately started brainstorming ideas of outlets I could pitch to and brands I could partner with. I started drafting emails according to Kaye's advice and formulas. It not only motivated me to try new marketing strategies, but it armed me with the knowledge I needed to go about this process.

I recommend this book for all authors out there who are looking to gain more publicity!

My only regret is that I cannot hire Dana Kaye as my actual publicist. I cannot even come close to affording her. But I'm glad she shared all of this knowledge with everyone!

Have you read this book? What are your thoughts on it? Does it sound like a book you'd want to try reading? What are your thoughts on books that give business and marketing advice? Let me know in the comments below! 

Happy writing!


  1. When I need a piece of advice, I will find your posts and read them. To me, they are very useful. I can make use of advice to resolve my problems. Sometimes, I read articles to learn new knowledge. I hope I will add more posts. Thank you so much.
    sales pop master
    sales pop master online

  2. One thing I want to talk to you is thank you. Your posts help me open my mind. I find them very interesting. They ease me in the hard time. Thanks for sharing your articles.
    basketball 2018 games for girls
    draw play 3 games to play
    bicycle simulator unblocked games

  3. It’s really extraordinary and informational blog such a good thinking. It's in reality a great and useful piece of information. I'm glad you have this helpful information with us. Please keep us up to date like this. Thank you for sharing.

    rise up up best online games
    game snail bob 7 fantasy story
    free red ball 5

  4. That are most certainly awesome. A great number of tiny details are designed needing lot of qualifications ability. We're attracted in the piece many.
    friv jogos online
    jogos online 2019
    friv jogos 4 school online

  5. If you've been watching my journey or even the SLIGHTEST bit intrigued, comment below or message me to join us on Monday in my Sneak Peek into Coaching group. Here you'll find out a little more about what I do everyday and how you TOO can work from the couch in your pjs towards a financially free life!
    Jogo para menino
    360 jogos 2019
    io games online

  6. And they returned from searching of the land after forty days. And they went and came to Moses, and to Aaron, and to all the congregation of the children of Israel, unto the wilderness of Paran, to Kadesh; and brought back word unto them, and unto all the congregation, and shewed them the fruit of the land. And they told him, and said, We came unto the land whither thou sentest us, and surely it floweth with milk and honey; and this is the fruit of it.
    kizi 4 girl games
    games free for kids
    friv game 2019


Post a Comment

Popular Posts